Whether you're down on the farm or at home amongst the urban sprawl, KV Vet Supply offers prescription and non-prescription medicines and veterinary supplies that are discounted and accessible. Sold through its Web site and numerous catalogs, KV Vet Supply's products are designed for domesticated pets (birds, cats, dogs), as well as cows, horses, sheep, and other livestock. It's KV HealthLinks catalog, which meets regulations set by the National Nutritional Foods Association, peddles products for humans the likes of Nature's Way Fisol, Promensil by Novogen, and Colostrum Plus Artho Formula. President and CEO Raymond Metzner, then a practicing veterinarian, started KV Vet Supply out of his garage in 1979.